Research from Investopedia shows that 93% of home buyers use the internet to search for properties. With such a large portion of your potential clients browsing online, having a robust digital presence is crucial.
But compelling content creation for your real estate website is easier said. It takes more than excellent writing skills to create content that meets all the criteria for being internet-worthy. This is where having a dedicated writer on your team can make all the difference.
A real estate blog writer can help ensure that your content stands out from the rest. They can provide valuable insight into topics ranging from marketing trends to best practices, offer original perspectives and opinions, and write engaging articles that attract potential buyers, sellers and investors. Here, I discuss five benefits of having a professional blog writer on your real estate team.
1. Establishes Your Brand as An Authority
A potential client searches the web every second. They don’t know who to trust, i.e., who to buy from. So it would help if you showed them you are a real estate professional.
In-depth blog writing shows that you know about the current real estate trends and earns you a good name as someone people can trust. A professional writer can help you write content and plan a content strategy, making you a go-to source for real estate information.
2. Capture Search Intent
Another reason to hire a real estate blog writer is to get more people to visit your website. When people want to learn about real estate, they usually search for it online. A real estate writer knows how to create better content for search engines, making sure people find you when they search online.
A real estate writer finds the best keywords that match web users’ search intent, and makes excellent content that will rank high in search results.
3. Create Targeted Content
Crafting a piece of content that targets your audience is important too. Every person you work with has different wants and needs. By making compelling content that speaks to them, they will likely pick you over someone else.
A professional writer will help you create a content plan that will be interesting and helpful to your audience. They also know how to craft captivating content headlines to draw visitors to your site.
4. Real Estate Writers Help You Expand Your Clientele
Hiring a real estate blog writer also helps your sales closing process. Let me explain. Using carefully crafted content on your website will establish your brand as a thought leader. This makes people more interested in what you do.
A real estate writer can help you make a plan to take people from being curious about you to wanting to work with you. By creating content that helps people at every step of the buying process, you become someone they trust and want to work with.
5. Increases Your Productivity
Hiring a writer experienced in the real estate niche saves you time and money. As a real estate agent, you are most likely super busy and content creation might seem like another task in itself. By having someone else make your content, you can focus on other things you need to get done.
Furthermore, a content agency or writer is also cheaper than maintaining an in-house team. Professional writers know how to make content well and fast, so you can save time and money in the long run.
Real Estate Content Writing Types
Blog posts and videos are great for engaging with potential customers. But those are just two of the many real estate content marketing strategies you can use to attract visitors to your website. So, what kinds of content should real estate agents create?
Here are four ways that could help you reach more people:
1. Community Guides
People relocating often need to find places fast. They need advice on the best places to eat, shop, visit, etc. You can help them by creating community guides. This will help them settle in faster and be better primed to check out your offering.
With time, you’ll be the go-to brand for real estate information. And as your popularity grows, so will your business.
2. Home Buying Tips & Advice
Educate potential buyers by creating helpful articles about the home buying process from start to finish – from prequalifying for a mortgage through closing day tips! These types of content will give first-time buyers confidence when it comes time for them to purchase a home knowing they’ve done all their research ahead of time, thanks to your expertise!
3. Local Market Updates & Statistics
Another way to stay ahead is by keeping site visitors current with market updates. This can include information on the average sale prices in different neighborhoods, housing inventory levels, days on market, and so on. By sharing this information, you will help people better understand the real estate market and make informed decisions.
For example, buyers can use this guidance to determine whether a particular zip code is within their budget. Real estate brokers can also use it to set a fair price for their property based on market conditions.
4. Social Media Posts
You will attract more people by creating engaging social media posts about the local real estate market—tweet about upcoming events in the area or tips for buying or selling a home on LinkedIn. By posting relevant content, you will gain organic traffic from social media sites at no extra cost.
Whenever possible, add a call to action that leads readers to take action. All these will attract new followers, guide them through your sales funnel, and increase your site’s search engine rankings.
These are four of the most effective ways to increase your reach. Now, let’s explore why hiring a real estate writer is a smart idea.
Qualities of a Real Estate Blogger
Lackluster real estate writers abound. So, if you wish to hire someone that reflects your real estate experience and your brand’s tone of voice, they should possess these qualities below.
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- First, look for someone with experience writing content for the real estate industry. This will ensure they have a solid understanding of the industry and produce relevant and engaging content. If you have a great blog that answers client questions and puts client satisfaction first, they will always come to you.
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- Make sure they have good research skills, as this will enable them to gather accurate and up-to-date information for your content.
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- It would be best if you go for a writer comfortable with SEO, as this will help ensure that your real estate article ranks well in search engine results pages. You want someone who can write in a way that your target audience and search engines love.
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- Consider their content turnaround time. You don’t want to hire writers who take too long to deliver content and disrupt your calendars.
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- Finally, don’t forget to ask for writing samples and references. This will help you assess their writing skills and ensure they have a proven track record of producing high-quality content.
Speak To An Experienced Real Estate Writer
In conclusion, having a real estate blog writer on your team is an invaluable asset that can help you create custom content that will engage and educate your readers. Taking this step gives your blog a distinct edge over the competition and ensures that your blog remains relevant in this fast-paced market.
For any real estate business looking to succeed in today’s digital landscape, hiring a professional like myself is essential to take their website to the next level. With years of experience as a professional writer, I have what it takes to help you create engaging and informative real estate blog posts that convert readers into customers. I’m ready to take your business to the next level— reach out today!
