If you’re frustrated with little to no monthly traffic and conversions on your website, rest assured that you’re not alone.
Recent research shows that 91% of content fails to attract any traffic from Google. This worrying statistic suggests that new websites are at risk of not getting search engine visibility. But there’s no need to panic because there is a solution: using a blogger outreach service.
In this blog post, you will learn everything you need to know about blogger outreach, including:
- What is blogger outreach, and why it matters for your business
- How to find and qualify relevant blogs and bloggers for your outreach campaign
- How to craft engaging content links that appeal to their audience and persuade them to visit your website or take action
- How to build long-term relationships with influential bloggers and sites in your niche or industry
- How to use guest posting services to save time and effort on your outreach campaign
By the end of this blog post, you’ll have a clear and actionable strategy to improve your domain authority and rankings through blogger outreach.
What is Blogger Outreach?
Blogger outreach is the process of reaching out to other bloggers and website owners in your niche, asking them to feature your content, products, or services on their platforms.
The goal is to build long-term relationships with influential bloggers and sites with a large, engaged audience that matches your target market. By doing so, you can expose your brand to new potential customers, generate high-quality links to your website, and establish yourself as an authority in your field.
Benefits of Using a Blogger Outreach Service
Blogger outreach can be a great way to promote your brand and website, but it can also be a lot of work.
You need to spend hours researching, writing, pitching, and following up with bloggers, not to mention dealing with rejections and negotiations. That’s why many businesses use a blogger outreach service to handle their outreach campaigns.
As a blogger outreach service provider, I’ve had the privilege of delivering the following advantages to my previous clients.
Time and Effort Savings
Instead of spending valuable time searching for blogs and bloggers to pitch to, my clients entrust me with the task. I have access to tools and databases that can help find the best prospects for any niche.
With my expertise, I can filter and sort potential blogs by domain authority, relevance, and traffic, saving you time and stress.
Content That Matches Each Blog’s Tone and Style
Every blog has its unique voice, and you must match it, and align your guest post with them as much as possible.
According to a survey, 41% of marketers say creating engaging content is the most challenging part of outreach. But it doesn’t have to be. My blogger outreach service will reach out on your behalf and create content tailored to each blog’s theme and audience.
Professional Pitching and Proper Follow-up
Reaching out to bloggers is one thing; effectively following up with them is quite another. But these processes go hand-in-hand for a successful outreach. It can be daunting, especially if you’re unsure how to go about email outreach that captures their attention and piques their interest.
And since these bloggers receive pitches every time, your pitch must stand out. Blogger outreach agencies can help create convincing emails that stand out, thereby increasing your chances of receiving a positive response.
Hireseowriter excels at following up with bloggers until your content gets published, expertly managing any concerns or inquiries that may arise during the process.
Hireseowriter Blogger Outreach Service Process
Hireseowriter is a platform where I offer a wide range of SEO and writing services, including blogger outreach. From finding bloggers to writing guest posts, here is my blogger outreach process in four steps.
Step 1: Find and Contact Relevant Blogs and Bloggers for Links
The first step of my blogger outreach process is finding and contacting relevant blogs and bloggers for links.
At this stage, I try to identify high-quality and niche-relevant blogs that match your criteria, such as domain authority, traffic, social media presence, audience engagement, and content quality.
Keyword research is critical in this stage. l use keyword research tools to find relevant keywords in your niche that have high search volume and low competition. I then use these keywords to search for blogs that rank well for them on search engines.
When I’m satisfied with the prospects, I use outreach tools like Hunter to find the contact information of the bloggers and send them personalized outreach emails that pitch my guest post ideas and establish a rapport with them.
Step 2: Write and Deliver High-Quality Guest Posts
The second step of my blogger outreach process is writing and delivering high-quality guest posts that meet the bloggers’ expectations and guidelines.
I first conduct thorough research on the topic of the guest post using reliable sources like Google Scholar, Wikipedia, and other authority sites. Then I write the guest post to match the blog’s tone and style.
I also include relevant keywords, headings, images, links, and meta tags to optimize the guest post for SEO and readability. Finally, I submit the finished article.
Step 3: Place in Target Website
Next, I confirm with the blogger that they have received my guest post and that they are happy with it. I may ask them when they plan to publish it and if they need any changes or revisions from me.
When they post the article, it’s time for me to review it so that it looks good and that it has proper formatting, attribution, and editing.
Step 4: Maintain Relationship with Influential Bloggers and Sites
The fourth, often overlooked step, is building long term relationships with the reached bloggers. It is much easier to maintain and grow a network of high-quality and niche-relevant blogs than start a fresh outreach campaign. Maintaining relationships with these bloggers can provide ongoing benefits for your SEO and digital marketing strategy.
How Link Placement is Done Via Blogger Outreach Service
Link placement is the process of getting your website’s link inserted into an existing article or blog post on another website. Say, for instance, you decide to use a blogger outreach service to build quality backlinks, here is a rundown of a typical link placement process:
- First, you contact a blogger outreach service like Hireseowriter. Next, you will need to provide your website’s URL, your target keywords, your niche, and your budget. The blogger outreach service will then use their network and tools to find relevant blogs and bloggers for link placement that match your criteria, such as domain authority, traffic, content quality, and audience engagement.
- Then, the blogger outreach service will contact the bloggers and pitch them your link. The bloggers will review your link and decide whether to accept it or not. If they accept it, they will insert your link into an existing article or blog post on their website that is relevant to your niche and keywords.
- Links can be placed at the beginning, middle or end of the article. It is usually a dofollow backlink. Images or videos are good link placement options as well.
- Finally, the blogger outreach service will deliver the link placement report to you. The report will include the details of the link placement, such as the blog’s URL, the article’s title, the link’s anchor text, and the link’s position. You can then verify the link placement and monitor its performance using analytics tools and metrics.
Domain Authority and Search Engine Ranking
One of the main benefits of blogger outreach is that it can help you improve your website’s domain authority, directly affecting its search engine ranking.
Domain authority (DA) is a metric that measures the strength and popularity of a website on a scale from 1 to 100. The higher the DA score, the more likely the website will rank well on search engines like Google.
Search engine ranking is the position of a website on search engine results pages (SERP) for a given query. The higher the SERP position, the more visible the website is to users and the more organic traffic it can attract.
The relationship between DA and SERP is not linear or direct. But it’s generally accepted that DA is one critical factor that influences SERP, along with other factors such as relevance, quality, user experience, etc.
Understanding Domain Authority
Moz developed the term “Domain Authority” as a way to predict how well a website would perform in search engine rankings. To calculate the DA of any website, they use an algorithm that considers various factors such as:
- The number and quality of backlinks pointing to the website
- The number and quality of linking root domains (the unique domains that link to the site)
- The age and popularity of the website’s domain name
- The size and quality of its content
- The site structure and navigation
- Its signals and engagement on social channels
You can check your DA score using tools like MozBar or Moz Link Explorer. A link-building agency can use these tools to get you insights into your backlink profile, such as the number of linking domains, the anchor text distribution, the spam score, etc.
How Does Domain Authority Affect Your Rankings?
It’s simple – the more trust and authority you have, the more likely you are to rank well for relevant keywords and queries. Also, your website’s DA is a measure of how trustworthy and authoritative it is in the eyes of search engines.
For example, if you have a website about gardening and you have a DA score of 80, you are more likely to rank higher than a website about gardening with a DA score of 40. This is because search engines will assume that your website has more valuable information and resources for users who are interested in gardening.
Factors That Contribute to High Domain Authority
As mentioned earlier, domain authority is influenced by various factors, but the most important one is the quality and quantity of backlinks pointing to your website. Backlinks are links from other websites that direct users to your website. Here’s how to get backlinks for your website.
Backlinks act as votes of confidence and credibility for your website, telling search engines that your website is worth visiting and ranking. In general, the best quality backlinks are those that come from high-DA, niche-relevant websites.
Strategies for Improving Domain Authority
Improving your domain authority is an ongoing process. It takes time, effort, and patience to build trust and authority with search engines and users. However, there are some strategies I have used to improve other website’s DA scores over time. These strategies include:
- Creating high-quality content that provides value and solves problems for my target audience
- Optimizing content for keywords, titles, meta tags, images, etc.
- Updating content regularly and keeping it fresh and relevant
- Conducting keyword research and competitor analysis to identify gaps and opportunities in my niche or industry
- Building internal links between pages to improve navigation and user experience
- Building external links from high-DA, relevant, and authoritative sites using blogger outreach
Blogger outreach can be a time-consuming and challenging task if you don’t have the right tools, skills, or contacts. That’s why using a genuine outreach service like Hireseowriter can be a smart and convenient option for you.
I can help you with your blogger outreach campaign, find relevant blogs for you, write engaging content links, pitch your content links to them, and get them published on their platforms – all in an affordable package.
Reach out today – let’s talk about your blogger outreach needs and do the heavy lifting rest for you.
Is Blogger Outreach the Same as a Guest Post Service?
No, blogger outreach is not the same as a guest post service.
Blogger outreach is a broader term that encompasses various ways of reaching out to other relevant bloggers and business owners in your niche or industry and asking them to feature your content, products, or services on their platforms.
Blog outreach services include guest posting, such as product reviews, sponsored blog posts, interviews, SEO services, etc.
What Is the Domain Authority of the Target Blogs?
The domain authority of the target blogs varies depending on your niche, industry, budget, and preferences. However, I always aim to provide you with high-DA blogs that have a strong reputation and ranking potential in your niche or industry.
Who Is in Charge of Content Creation?
I am in charge of content creation for your blogger outreach campaign. I will create engaging and SEO-friendly content that matches the tone and style of each blog. You can then review and approve your content before I pitch it to the bloggers.
What Will the Content Topic Be?
The content topic will be based on your niche, keywords, and goals. I will research and find relevant topics that match the theme and audience of each blog. I will also consult with you and the bloggers to ensure the topics are suitable and interesting for both parties.
Is a Large Order Possible with Multiple Domains?
Yes, I can handle any size of order, from small to large, and provide you with multiple domains for your blogger outreach campaign.
What Countries Are the Websites from and Which Language?
I’m open to targeting authoritative websites from any country or language as long as it is within your niche, industry, budget, and preferences.
How Long Do Placements on These Blogs Last?
Link placements on many blogs last indefinitely unless there’s a broken link issue or changes on the blog’s side. I always make sure that the bloggers agree to keep your content and links on their platforms permanently before we publish them.
I Have an Anchor Text, Can I Use It?
Yes, you can use your own anchor text for your guest post links if you want. Just tell me what anchor texts you have in mind, provide the target URL, and consider it done. I will use it naturally so that fits the context and flow of the content.