White label content is a convenient way for businesses to fulfill their content needs. When it comes to showing up online, content is the key. Key data reveals that the most visible organizations have a well-defined content marketing strategy and follow through with it.
That means they create bespoke content calendars and write content accordingly to achieve their brand goals. But here’s the thing: not every business owner, marketer, or company can have time to write their own content or afford an in-house writing team, which can be expensive to maintain.
Numerous solutions address both problems, but none come close to the convenience and quality of white label content.
What Is White Label Content?
White label content refers to pre-written content that can be purchased from third-party providers and customized to fit the buyer’s brand voice, messaging, and visual identity. Let’s say your company needs to post content based on certain keywords, you can easily get to buy content based on your brand’s needs. Doing this will help you achieve results just as impressive – if not better – than if you had created the content in-house.
White label content can range from blog posts to video content, but for this article, our focus is on white label content writing. Before we go further, here’s an (obvious) disclaimer: white label content will not come custom-built for your brand. But don’t worry, they come in impressive quality, only requiring you to tweak a few tiny details to make it truly yours.
Why Create White Label Content?
A study found that about 84 percent of business-to-business (B2B) marketers entrust third-party content creators with their content creation. What does it mean? These companies, who are successful, still depend on pre-written, quality content from third-party writers.
This number stands at 55 percent for business-to-consumer (B2C) organizations. These statistics tell us that an overwhelming number of website owners are favoring outsourced, white labeled content over in-house content creation. Here’s why.
1. Cost-effectiveness
Profit drives business and outsourcing content creation reduces expenses, which boosts profits. So it makes sense that businesses want to purchase high-quality, relevant content that costs less than employing a team of in-house writers. With white label content services, you can get professional-level content at scale.
2. Time-saving benefits
Writing a decent article takes around three hours on average. This includes research and creating the final draft. According to Hubspot, top-notch content takes double that time – six hours. This extended duration is a deal breaker for many respected businesses. Another option is hiring an in-house content team, which can be costly. However, with white-label content, you get high-quality writing that is easy to understand, which saves you time.
3. Scalability and flexibility
Let’s assume your brand is growing. If you’ve been writing content by yourself, you may find that it’s not feasible to keep writing as you may have to be more involved in the business side of things. Also, your company’s expansion will necessitate more content creation.
The best solution is to involve a white label service. White-label solutions can make scaling content quantity easy without staffing. This adaptability allows rapid response to evolving needs, ensuring consistent flow.
4. Access to high-quality content
White-label content providers like Hireseowriter specialize in producing engaging, informative content across industries and topics. They leverage expertise to deliver accurate, insightful, tailored content that meets your requirements.
5 Common Use Cases for White Label Content
By now you’re convinced about the benefits of white label content marketing and the role it plays in modern marketing strategies. To take maximum advantage of its full benefits, I have highlighted five use cases key use cases of white label content:
1. Content Marketing Campaigns
Let’s say you plan to launch a marketing campaign to reel in a fresh audience for your brand. You need a lot of content, carefully crafted to cater to each stage of your funnel. white label content providers can provide a consistent flow of well-crafted material to engage and nurture your audience across the entire customer journey.
2. SEO Strategies
Statistics show that 68 percent of shoppers start their search online. That’s a substantial impact on visibility and potential leads. That is why serious businesses take generating SEO content seriously. White label content providers like Hireseowriter skillfully optimize each piece with relevant keywords, enabling them to rank on search engines, leading to a significant boost in your search rankings.
3. Social Media Marketing
Social media is where conversations happen, and maintaining an active presence is not only essential for brand building and lead generation, but it is also necessary for humanizing your brand. This builds trust and loyalty among new and old customers.
White label reputation management services include social media updates, graphics, and videos, allowing you to stay consistent without the hassle of content creation.
4. Email Marketing
Do you have an email list? Excellent! You can take advantage of white label content to create a cohesive email marketing campaign. Email marketing is the most prolific marketing channel. It boasts an impressive average ROI of $42 for every $1 spent.
That said, it makes sense to use white labeled content – it’s high-quality and the most cost-effective way to ensure that your newsletters and promotional emails stay fresh and engaging.
5. Lead Generation and Follow Ups
Capturing potential customers’ attention requires valuable content. You can create eBooks, guides, and other high-value and use them as effective lead magnets to attract new audiences. Companies that offer content-rich lead magnets often see significant success in this regard. This makes white label content great for lead generation and following up these leads.
Best Practices for Using White Label Content
Now that you’re convinced about using white label content, what next? The next step is to maximize your white label content by keeping the following best practices in mind.
- Know your readers and reasons thoroughly: Who are you writing for? What are their pain points and needs? These are the questions you need to answer before ordering your first batch of white label content. Learn their struggles. Set goals you’ll achieve with the content. This helps pick the best items.
- Edit the content to fit your brand voice: To be honest, white label content will not immediately sing with your brand voice. But you can make changes so that it speaks with your voice and style. Put in the work to make sure it matches your brand voice. This gives your reader a smooth experience.
PS: If the idea of customizing white label content still seems like a hurdle, then it’s time to contact me. Let me take that burden and create content that resonates with your brand and audience.
- Tracking results is crucial: Monitor key stats like website visitors, reader engagement, leads generated, and sales. It guides you in what’s working and what’s not.
- Repurpose content cleverly across platforms: You can squeeze out the most value from white label content by repurposing it for other platforms. For instance, you can take snippets of a blog post and post it as tweets on Twitter (now X). Transform a blog post into social media posts. Turn an infographic into a video clip. Split an eBook into blog posts series. The point is to maximize each content’s potential for reach and impact.
Conclusion
The key to winning the content war is simply to create content. The more quality content you can create, the better your chances are of showing up in front of your target audience. But more than delivering content at scale, you need quality content. Quality content is any content that search engines love and people enjoy reading.
White label content solutions check all those boxes, keeping your audience informed and your brand top-of-mind. Fortunately, keeping your brand top-of-mind is my specialty at Hireseowriter. Don’t hesitate to reach out to me today.
